Top 5 Beauty Retail Apps on iOS in South America - Q4 2021

In the fourth quarter of 2021, the beauty retail sector on iOS in South America saw notable trends across the top five applications. Here's a closer look at the performance metrics of these apps, with data sourced from Sensor Tower.

O Boticário

Throughout Q4 2021, weekly downloads for O Boticário fluctuated. The app saw a peak of around 26.8K downloads in the week of November 22. Active users increased steadily, reaching around 122.7K by the same week, before slightly declining to approximately 77.1K by the end of December.

Época Cosméticos: Loja Online

Época Cosméticos: Loja Online experienced a steady increase in weekly downloads, peaking at about 20.1K in the week of November 22. Active users followed a similar trend, rising to around 47.2K by the same week and then decreasing to approximately 29.1K by the end of December.

Beleza na Web - Cosméticos

Beleza na Web - Cosméticos showed significant growth in weekly downloads, peaking at approximately 26.1K in the week of November 22. The app's active users also increased, reaching around 57K by the same week, before experiencing a slight decline to about 35.9K by the end of December.

Natura (Oficial)

Natura (Oficial) saw a consistent increase in weekly downloads, culminating at about 13.1K in the week of November 22. Active users also grew steadily, peaking at around 48.2K in the same week, before stabilizing at approximately 41.7K by the end of December.

SEPHORA: Maquiagem e Perfumes

SEPHORA: Maquiagem e Perfumes experienced steady growth in weekly downloads, peaking at about 10.8K in the week of November 22. Active users increased consistently, reaching around 29.7K by the same week, and remaining stable at approximately 25.3K by the end of December.

For more detailed insights and additional data, visit Sensor Tower.